Experience

SEO Consultant & AI Marketing Engine Builder - Independent Consultant
2012 – Present

14 years of independent SEO consulting across local, technical, and entity SEO. Currently focused on:

  • Excalibur Marketing Engine — 14-module multi-LLM audit system producing 22-tab interactive HTML deliverables
  • Dental DSO vertical — Tooth Corner engagement: 2,000+ CDCP keywords mapped across 152 Canadian cities, 30+ Ontario locations
  • Hospitality vertical — Distillery Events: entity disambiguation, schema remediation, projected $233K–$382K 12-month revenue recovery
  • ZEUS AI — On-device AI companion with Gemma 3n, emotion-aware voice, and persistent memory architecture
Nov 2019 – Nov 2025

Six-year retainer engagement. Key outcomes:

  • Anchor advisor lifted from #6 to #2 on Wealth Professional Canada’s Top-50 Advisors list
  • 33 location pages built across every Canadian province
  • Top-100 ranked URL share went from 26% to 55%
  • Cloudflare + Argo Smart Routing deployment: +104% keyword visibility lift (SEMrush-verified)
  • 138 bi-weekly KPI reports delivered

By The Numbers

14 Years in SEO
Independent consulting since 2012. Technical, local, and entity SEO across healthcare, finance, hospitality, SaaS, and e-commerce.
138 KPI Reports Shipped
Bi-weekly reporting cadence maintained across a 6-year wealth advisory retainer. Every report documented, every metric sourced.
4 Active Engagements
Current clients across dental DSO (Tooth Corner), hospitality (Distillery Events), and SaaS verticals.
+104% Keyword Lift
SEMrush-verified keyword visibility increase from a single Cloudflare + Argo Smart Routing deployment during the TWAG engagement.
22-Tab AI Audit Reports
The Excalibur Marketing Engine produces 14-module, evidence-tagged interactive HTML audit deliverables.
2,000+ Keywords Mapped
CDCP dental keyword research across 152 Canadian cities for dental DSO programmatic SEO strategy.