Case Studies
Distillery Events: How a Toronto venue group is being eaten by a neighborhood entity it doesn't control
The brand SERP is being cannibalized by thedistillerydistrict.com. The audit found Google miscategorized Distillery Events as a sub-attribute of the Distillery District …
The Ignition Key Paradox: Eliminating LLM 'Skimming' via Tokenized Runtime Governance
This engagement involved auditing a high-complexity Memory Gateway where documentation-only governance was failing. By re-engineering the boot sequence into a tokenized …
Coast2Coast First Aid: 19,190 reviews, 150K alumni, 35 locations — and the $5M ceiling its own marketing built
C2C had every trust signal a Canadian safety training market wants — Red Cross + Heart & Stroke + AHA certifications, 19,190 Google reviews at 4.8★, enterprise clients …
Winnipeg & Edmonton Dental Market Intelligence: The revenue gap most practice owners have never seen
The report mapped procedure margins, conversion funnel mechanics, Local Pack ranking signals, and hyperlocal keyword architecture across two markets. The central finding: no …
Mapping 2,000+ CDCP keywords across 152 Canadian cities for dental DSO autosuggest capture
Active Tooth Corner engagement: a programmatic approach to Canadian dental DSO discoverability across the long tail of CDCP-driven patient acquisition. 30+ Ontario locations. …
makeovelry.com: Building and deploying a Hugo portfolio site via GitHub Actions in a single session
makeovelry.com is a STAR-format portfolio presenting SEO and digital marketing case studies, built on Hugo Extended with PaperMod, hosted on GitHub Pages at …
autocomplete_multiplex.py: Routing keyword research across three API backends with automatic failover and credit tracking
autocomplete_multiplex.py was built to solve a practical problem: running keyword autocomplete queries at scale across a multi-agent AI infrastructure where different agents have …
Building an 8-layer agentic delegation system: orchestration, routing, and cost discipline across a multi-LLM stack
The Agentic Org Chart and Workflow System defines how AI tasks are structured, routed, and executed across a multi-provider stack (Witsy, Ollama, OpenRouter, Cerebras, Groq, …
Sologlass.ca: A 4.9-star ICBC-certified auto glass shop invisible to every search — and 24 steps to fix it
A two-location BC auto glass shop with exemplary real-world credentials produced an overall digital health score of 38/100. The audit found the /about/ page ranking for 11 service …
Excalibur: Building a 14-module marketing audit engine that runs on multiple LLMs and delivers 22-tab interactive HTML
The Excalibur Marketing Engine was built iteratively to produce comprehensive, evidence-tagged marketing audits at a scale and speed no single analyst could achieve manually. By …
Peak 15 Systems: A tour operator SaaS with 50 monthly organic visits and 10,000 in reach — separated by 7 pages that don't exist
A SpyFu API audit of peak15systems.com identified a structural content gap: one blog post was doing all the organic work, zero commercial landing pages existed for any buyer-intent …
JobHarvest: A scoring and filtering system for SEO job leads — built because most job boards waste your time
Senior SEO job searching without a filter system produces noise: junior roles, EU-only listings, mismatched titles, and remote-listed roles that turn out to be location-specific. …
TWAG: Six years, 33 cities, and the +104% keyword lift that came from one Cloudflare config change
Anchor advisor went from #6 to #2 on Wealth Professional Canada’s Top-50 list during the engagement. The national location-page program lifted top-100 ranked URL share from …
Run With Rob: How a charity PR campaign won 14 months at Position 0 on Bill 226
An EIN Presswire wire achieved Featured Snippet (Position 0) on the issue’s primary query for ~14 months before domain migration. The PR-as-SEO integration that most …
Vitaliy Photography: A Wix-to-WordPress migration proposal for a Cleveland wedding photographer — and what it verified
A full competitive audit, phased WordPress migration plan, and $4,000 proposal delivered for a Cleveland wedding photographer whose Wix site was insufficient for meaningful SEO …
Bonnie Haig Art: Why a painter with 18 works and a subscriber goal needed a USP before she needed a funnel
Before advising on email list growth, the audit identified the underlying problem: no one visiting Bonnie’s site could determine whether she sold anything. The central …
whichkitchenappliance.com: How a URL restructure generated 403s on every ranking page and collapsed a site overnight
A well-performing UK kitchen appliance affiliate blog lost 91% of its top-3 keywords in two weeks. Screaming Frog identified the cause: a content restructure that returned 403 …
Panic Away: A self-funded AdWords campaign that returned profit, and a YouTube asset that kept paying after
Two independent paid affiliate projects. The AdWords campaign reached profitability — affiliate commissions exceeded ad spend. The YouTube affiliate video generated passive …
wheresmycellphone.net: How a universal frustration became a top-3 organic ranking and 15 months of AdSense income
wheresmycellphone.net ranked number two organically for its primary target query, outranking two authority-level competitor sites. AdSense generated weekly income for approximately …
Cassie's: Local SEO for a 5-location adult entertainment business, with every standard playbook tool unavailable
Daniel operated Cassie’s across five Australian locations. The adult industry classification removed most standard local SEO tools from the available options. The engagement …
electroniccigarettebrands.weebly.com: 24 months of affiliate income from an empty niche and an early-adopter window
electroniccigarettebrands.weebly.com covered ten e-cigarette brands across a multi-section affiliate property and generated affiliate commissions consistently for approximately 24 …
SpideyGames.com: Fixing an Angular games site's crawl architecture before it cost AdSense revenue
SpideyGames.com ran on Angular with AdSense monetization. The audit identified architectural drift, an indexed 404, and duplication issues, then delivered a prioritized remediation …
FIFA 2010 on Squidoo: The ranking worked. The conversion hypothesis didn't. The page sold anyway.
The ranking strategy worked. The monetization hypothesis didn’t. World Cup search traffic arrived but didn’t convert to large-screen television affiliate purchases. …