The situation
Vitaliy Pysmennyy operated a wedding photography business in Cleveland, Ohio with a site built on the Wix platform — approximately 40 pages (22 posts, 5 category pages, and the remainder regular pages) [site audit, Jun 2022]. His question was direct: was it worth trying to rank the existing Wix site, or did he need a complete rebuild?
Engagement: June 14–15, 2022 + September 4, 2022 follow-up.
The assessment
The audit delivered its assessment: the Wix platform was insufficient for meaningful SEO results and WordPress was the correct foundation [site audit, Jun 2022]1.
Competitive benchmark: mikestaff.com (Mike Staff Productions, Detroit) was audited as the standard to close the gap against [competitive audit, Jun 2022].
Live proof: robtetrault.com was referenced as a working example of the same methodology applied to a national-reach site [engagement records].
The proposal
Four months. $4,000 total. Includes a $500 link-building budget [proposal on file, Jun 2022].
| Phase | Timeline | Scope |
|---|---|---|
| Phase 1 | Weeks 1–3 | Wix-to-WordPress migration, base site build, theme, GMB optimization, semantic SEO copywriting |
| Phase 2 | Weeks 4–9 | Local citation building, strategic backlinks |
| Phase 3 | Weeks 10–12 | Expected ranking changes for primary Cleveland wedding photography keywords |
What it verified
On June 14, 2022, the $1,000/month TWAG retainer rate was disclosed directly to Vitaliy as a pricing reference point [engagement records, Jun 14, 2022]2. This independently corroborates the TWAG billing rate at that point in the engagement — confirmed in a separate prospective client conversation, not in a TWAG document.
The outcome
A follow-up on September 4, 2022 indicated the proposal had not yet converted [engagement records, Sep 4, 2022]. Engagement status: proposal stage, no confirmed close.
Sources
Wix. Wix SEO — Limitations and Capabilities. support.wix.com. Wix’s platform constraints around URL structure, canonical tags, and technical SEO customization are documented in their official support materials. ↩︎
Engagement records. June 14, 2022 consultation notes on file. $1,000/month rate stated to Vitaliy Pysmennyy as a reference pricing point during proposal discussion. ↩︎